President Trump on Wednesday said the boycott on Goya Foods “backfired,” claiming people are now buying their products “like crazy.”
“@GoyaFoods is doing GREAT. The Radical Left smear machine backfired, people are buying like crazy!” Trump tweeted.
The president’s tweet comes as Goya Foods, the largest Hispanic-owned food label in the country, faced backlash after its CEO Robert Unanue praised the president during an event at the White House last week.
“We’re all truly blessed at the same time to have a leader like President Trump, who is a builder,” said Unanue at the event.
The president invited Hispanic leaders to the White House and signed an executive order on the White House Hispanic Prosperity Initiative to use more taxpayer support for private and charter schools and “improve access by Hispanic Americans to education and economic opportunities.”
But after Unanue’s praise of the president’s actions, politicians and celebrities alike pushed for a boycott of the company.
Critics like Rep. Alexandria-Ocasio Cortez, D-N.Y., former Democratic presidential candidate Julian Castro and a number of celebrities took aim at the company on social media with hashtags like #BoycottGoya and #GOYAWAY. Many urged people who use Goya products to start buying similar foods and condiments produced by the company’s competitors.
But this week, supporters are flipping the narrative and calling for a Goya Foods “buy-cott.”
Many on social media, including conservative media hosts and Republican lawmakers like Sen. Marco Rubio, weighed in, urging Americans to buy the company’s products.