Effective immediately, Washington will call itself the “Washington Football Team” pending the adoption of a new name, the NFL franchise announced Thursday.
This is not a final renaming and rebranding for the team; this is the name it wants to use until the adoption of a new name at some point.
The team will continue the process of retiring the former name and hopes to be entirely rid of it on physical and digital spaces in the next 50 days, by the Sept. 13 regular-season opener against the Philadelphia Eagles.
Washington will not have any change to its color scheme. It will still use burgundy and gold, and the logo on the helmet will be replaced by each player’s number in gold. The Washington Football Team will debut its home uniforms in Week 1 against the Eagles, and its road uniforms in Week 2 against the Arizona Cardinals.
While the Washington Football Team uses these uniforms and helmets for the 2020 season, it will be seeking the feedback of players, alumni, fans, sponsors and the community for the team name it will use in the future.
Terry Bateman, the franchise’s new executive vice president and chief marketing officer, said the team wants to include fans, business partners and alumni in the process. That takes time.
“You’re doing a rebranding process that correctly takes 12 to 18 months. If you want to do it right, you have to take a deep breath, take a step back and go through the process,” he said. “We want to do it right, we want something thoughtful and inclusive and smart and bring a lot of points of views into this and come out the other side with something everyone is proud of and can rally behind.