The proprietor of courting app Match.com is being sued by US regulators for allegedly tricking individuals into subscribing to its service.
Federal Trade Commission (FTC) documents detail what it referred to as “deception” and “unfair practices”.
It claims Match.com used faked responses to courting profiles to tempt individuals into paying.
Match Inc said the FTC was making “outrageous” claims and that it might “vigorously” defend itself in court docket.
In its prolonged court docket submitting, the FTC’s central allegation is that Match.com despatched customers “fake love interest ads” to tempt individuals into paying month-to-month charges.
While Match.com can be utilized without spending a dime, solely those that pay can see who has despatched them a message after viewing their profile.
Many of the fake responses got here from accounts Match suspected had been fraudulent and run by scammers and bots, stated the FTC. Subscribers did not get messages from these accounts, it claimed.
Anyone subscribing with a view to reply to those supposed “love interest” messages would discover a “scammer on the other end”, it stated.
The FTC added that though Match took motion towards suspected dodgy accounts and repeatedly shut them down, this motion would imply anybody subscribing to search out out who was considering them can be advised the profile had vanished.