Subway Says ‘Footlong’ Is Not Intended To Be A Measurement Of Length

By Kim Bhasin

Subway Australia has responded to the outcry sparked by the photo of a ‘footlong’ sub that was posted on its Facebook page by teen Matt Corby. It’s questionable. Here’s the statement Subway Australia posted on Facebook:

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The post has since been taken down. The most important part:

“With regards to the size of the bread and calling it a footlong, “SUBWAY FOOTLONG” is a registered trademark as a descriptive name for the sub sold in Subway Restaurants and not intended to be a measurement of length.”

Buzzfeed’s Copyranter begs to differ. He offers up these examples from a 2008 commercial from Subway, which explicitly denotes the size of the footlong – one foot:

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