Beer Colossus Anheuser-Busch saw its value plummet more than $5 billion since the company announced its branding partnership with controversial transgender social media influencer Dylan Mulvaney.
Since March 31, shares of Bud Light’s parent company have fallen by nearly 4% — knocking down the company’s market capitalization from $132.38 billion to $127.13 billion on Wednesday.
Anheuser-Busch stock fizzled more than 1.5% on Wednesday.
The company is dealing with the fallout from conservatives over its deal with Mulvaney, the 26-year-old transgender influencer with more than 10 million followers on social media.
Mulvaney fired back at critics Tuesday, accusing them of bullying her because she’s an “easy target.”
As a guest on the “Onward with Rosie O’Donnell” podcast, Mulvaney said her trolls intentionally twist her words and actions in an effort to blast the transgender community.
“The reason that I think I am so … I’m an easy target is because I’m so new to this,” Mulvaney said. “I think going after a trans woman that’s been doing this for like 20 years is a lot more difficult. I think maybe they think that there’s some sort of chance with me … But what is their goal?”