Drug lord El Chapo’s wife launching a fashion brand bearing his name

Emma Coronel Aispuro, the wife of the just lately convicted Mexican drug cartel boss, Joaquin ‘El Chapo’ Guzman, has introduced the launch of a fashion brand in his name. The thought didn’t sit properly with the US authorities, although.

As the kingpin of Mexico’s largest Sinaloa drug cartel, who was as soon as one of many world’s most wished criminals, faces life in jail, his wife – a former US magnificence pageant queen – has seemingly discovered an ingenious solution to capitalize on his name. Earlier this week, Aispuro, 29, introduced her plans to launch an ‘El Chapo Guzman: JGL’ fashion brand by summer season.

“I invite clothing designers who are starting out and who want to join the project, to work with me,” Aispuro wrote in her Instagram, which has greater than 100,000 followers.

The drug lord’s wife additionally proudly boasted that her objective was a minimum of “projecting my style and Joaquin’s” in addition to to “please everybody.” While El Chapo himself shouldn’t be anticipated to get something from this new enterprise, he allegedly personally accepted the thought, as he signed off on his wife’s enterprise proper in his cell in a New York jail. It stays unclear, nevertheless, what actual contribution to fashion might be made by a frequent clothes-wearing man, who principally gained worldwide notoriety for his repeated escapes from Mexican custody – notably via a 1.5km underground tunnel – and never by being a fashion icon.

The upstart challenge is dealing with issues although, because the US authorities had been less-than-amused by the prospect of a prison’s name getting used for a fashion brand. Such a trademark would allegedly “violate public order, morality and good manners.”

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