While many Americans are sure to see the ad as a celebration of the recent approval by the Food and Drug Administration and the Centers for Disease Control and Prevention, others clearly view it as propagandistic.
Dr. Eric Rubin, who served on the FDA panel that approved the shot, acknowledged that extensive testing is needed to ensure that the vaccine is safe for young children.
“We’re never going to learn about how safe the vaccine is until we start giving it,” he said. “That’s just the way it goes.”
Of course, concerns about safety are missing from Pfizer’s latest commercial, which features children thanking their peers who participated in the trials for their “courage” in receiving the “superhero shot.”
The company shared its video on Twitter, where hundreds of users expressed their distaste for the ad.
“We’re incredibly grateful”
“Superheroes come in all sizes,” Pfizer wrote. “We’re incredibly grateful to the trial participants and their families.”
It remains to be seen when and to what extent schools and other destinations will mandate vaccines for young children. Meanwhile, many parents contend that the COVID-19 risk to kids is relatively low and not worth the unknown risks of administering a vaccine.
Although recent reports indicate a grand total of 94 COVID-19 deaths among kids in the United States between 5 and 11, the Biden administration and top medical experts are imploring parents to vaccinate their children.