By Julianne Pepitone
In perhaps the first bit of “technological research” to involve flying pepperoni, Domino’s has developed a drone capable of delivering pizzas.
While the idea is likely just a PR stunt, a Domino’s franchise in the United Kingdom posted a video on Monday of the unmanned “DomiCopter” actually delivering two pizzas in the company’s signature Heatwave bags.
A spokesman for the Michigan-based pizza company confirmed that the concept is “the brainchild of our independent master franchise company in the U.K.” The digital media company T and Biscuits partnered with drone firm AeroSight to bring the idea to life.
But don’t expect two piping hot pizzas to be delivered to your door via drone anytime soon.
A similar idea called the TacoCopter — an app that would dispatch a drone to deliver a taco to your door — went viral last year, but the service is illegal under U.S. law. Federal Aviation Administration rules ban unmanned aircraft like drones from being used for commercial purposes. A DomiCopter in the United Kingdom seems just as unlikely.