Coca-Cola is ready to launch a brand new brand in Norway devoted to Muslims throughout the holy month often known as Ramadan.
The marketing campaign will function promoting posters with the acquainted Coke brand surrounded by a crescent moon, an iconographic Islamic image.
Coca-Cola’s Norwegian advertising and marketing supervisor, Johanna Kosanovic, says the new brand is a part of the model’s dedication to range and inclusion.
“In Muslim international locations we have now an extended historical past of highlighting Ramadan, simply as we on this nation have custom for Christmas campaigns,” Kosanovic advised the Norwegian newspaper Dagbladet, in line with an English translation supplied by Google. “Now for the primary time in Norway, we need to rejoice Ramadan along with Norwegian Muslims.”
Asked if the corporate is anxious about backlash, Kosanovic stated “it’s ok” if some don’t share their imaginative and prescient of cultural inclusion.
“We believe most share our values, such as the importance of community and joy. So we understand that not everyone will like us to take an active stand for cultural inclusion. It’s ok,” Kosanovic stated.