Google’s biased search algorithm really flipped seats in the 2018 US midterm elections, in accordance to a researcher who discovered the search engine’s “dramatically biased” outcomes might have shifted over 78 million votes to Democrats.
“Upwards of 25 % of the nationwide elections in the world are being determined with out individuals’s data by Google’s search algorithm,” senior analysis psychologist Dr. Robert Epstein of the American Institute for Behavioral Research and Technology informed RT, calling the search engine the “deciding issue” in shut races.
Epstein, who acquired his PhD in psychology from Harvard University and is the previous editor-in-chief of Psychology Today, stated that his methodology was thorough and meticulous.
“We did this very, very carefully. We had field agents focusing on three congressional races in California which were very hotly contested races in Republican districts,” Epstein informed RT.
“And we gave to these subject brokers about 500 election-related search phrases. Each one had totally different search phrases for various districts, the place there are totally different points, of course.
“And the point is, we simply looked at what kind of search results they received when they were conducting election-related searches.”
Epstein’s study of three 2018 California House races discovered Google performed the deciding position in flipping these Republican-held seats to the Democrats, influencing millions of undecided voters by controlling what they noticed after they searched 500 election-related phrases. Google’s outcomes confirmed a “important liberal bias,” not like Bing’s or Yahoo’s – and with 90 % of the search engine’s market share in the US, that bias is enormously influential.
Search outcomes favoring one facet of a problem can affect wherever from 20 to 80 % of undecided voters, relying on the difficulty and demographic group, Epstein stated. He has spent six years investigating the position of what he calls the Search Engine Manipulation Effect (SEME) in swaying public opinion, extra lately specializing in the political ramifications by varied international locations’ elections.
“People belief algorithmic output. They belief Google. They suppose as a result of it’s generated by a pc, they don’t see the human hand – they suppose it’s neutral and goal and, as a result of of that, their opinions change,” Epstein stated.