GLOCK, Inc., a leading innovator and global manufacturer of firearms, today announced legendary world champion martial artist, actor, producer, philanthropist and entrepreneur Chuck Norris as the company Spokesperson.
As a company driven by a commitment to perfection, relentless innovation and disciplined precision, GLOCK was seeking a spokesperson that exemplifies the same characteristics and principles. The parallels between GLOCK and Norris deliver an authentic, fun and legendary alignment of brands.
“Chuck Norris revolutionized and ushered martial arts into the American mainstream just like GLOCK revolutionized firearms by inventing and commercializing polymer-based pistols and the SAFE ACTION System” said Josh Dorsey, Vice President of GLOCK, Inc. “Having him represent the GLOCK brand brings two iconic names together that are mutually committed to perfection and their fan base. We couldn’t be more excited about this partnership.”