by Breitbart News
Senior Obama Campaign adviser David Axelrod reportedly contacted The Gallup Organization to discuss the company’s research methodology after their poll’s findings were unfavorable to the President. After declining to adjust their methodology, Gallup was named in an unrelated lawsuit by the DOJ.
Axelrod took to Twitter to direct people to an article by the National Journal’s Ron Brownstein suggesting a flaw in Gallup’s methodology. Brownstein compared Gallup’s demographic sampling predictions to previous election exit polls as well as contemporaneous research released by Pew, CNN/ORC and ABC/WaPo.
The heart of the Obama camp complaint lies with varying predictive models for 2012 turnout. Gallup had predicted a lower minority turnout, effecting Obama’s margin against Romney.
An email chain from Gallup employees reveals the deliberations about how to handle Axelrod:
In response to that suggestion, another senior Gallup official wrote — in an email chain titled “Axelrod vs. Gallup” — that the White House “has asked” a senior Gallup staffer “to come over and explain our methodology too.”
That Gallup official, the email continued, “has a plan that includes blogging and telling WH [the White House] he would love to have them come over here etc. This could be a very good moment for us to [show] our super rigorous methods compared to weak samples etc. …”
The writer named several news organizations with their own polling methodologies, all of which resulted in numbers more favorable to President Obama at the time.
In response to that email, a third senior Gallup official said he thought Axelrod’s pressure “sounds a little like a Godfather situation.”
“Imagine Axel[rod] with Brando’s voice: ‘[Name redacted], I’d like you to come over and explain your methodology…You got a nice poll there….would be a shame if anything happened to it…’”